The Nigeria Football Federation NFF has secured a landmark partnership with Carloha, the exclusive dealer and franchise holder of Chery vehicles in Nigeria. This agreement will make Carloha the official automobile partner of the NFF and the national teams.
The contract-signing ceremony is set to take place at Carloha’s Lagos office, with top NFF officials and Carloha executives in attendance. NFF President, Alhaji Ibrahim Musa Gusau, expressed enthusiasm about the deal, stating, This is a step in the right direction as we continue to seek corporate support to elevate Nigerian football. We are delighted to have Carloha on board.
Carloha’s Managing Director, Mr Sola Adigun, echoed similar sentiments, highlighting the company’s commitment to supporting Nigerian football at all levels. The Super Eagles and Super Falcons are big brands, and we are eager to contribute to their growth, as well as that of the age-grade teams, he said.
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Chief Mike Itemuagbor, Chairman of Pamodzi Sports Marketing, emphasized the mutual benefits of the deal. Carloha has much to offer Nigerian football, and in turn, the NFF brand can help Carloha grow its reach, he noted.
This collaboration is expected to enhance football infrastructure, improve outreach, and strengthen the visibility of Nigeria’s national teams on both local and international stages.
Editorial
The NFF’s partnership with Carloha is a significant move toward securing sustainable corporate backing for Nigerian football. In an era where financial stability is crucial for sporting success, attracting investment from private entities is a step in the right direction.
Beyond financial support, this deal highlights the growing recognition of Nigerian football’s commercial value. The Super Eagles and Super Falcons remain highly marketable brands, and partnerships like this reinforce their importance on the global stage.
However, the key to making this partnership truly effective will be its implementation. Transparency, accountability, and clear objectives must guide the collaboration to ensure that it directly benefits the development of Nigerian football at all levels.
If properly managed, this deal could set a precedent for more corporate involvement in Nigerian sports, paving the way for further growth and professionalisation.
Did You Know?
- Carloha is the official franchise holder of Chery vehicles in Nigeria.
- The NFF has been actively seeking corporate partnerships to improve football development.
- The Super Eagles and Super Falcons are two of the most marketable teams in African football.
- Nigerian football has previously benefitted from sponsorship deals with major brands such as Coca-Cola, MTN, and Nike.
- The partnership could lead to improvements in team logistics, transportation, and infrastructure for Nigerian football.
